Digital Marketing Manager
24530
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Digital Marketing Manager

Employment Type: Full Time
Industry: Computer Software Information Technology and Services

Department: Marketing

Project Location(s): 777 Meadow Creek Dr., Irving, TX 75038

Education: Bachelor’s degree

Core Responsibilities:

 

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our website.
  • Research and creating successful marketing campaigns that fit in the spaces of Digital Transformation, Internet of Things (IoT), Robotics, and Artificial Intelligence spaces; and owning these campaigns from ideation to execution.
  • Developing effective and innovative engagement strategies and media recommendations across a robust mix of digital channels, including but not limited to social, search, email, and SMS.
  • Produce valuable and engaging content for our website and social media that attracts and converts our target groups.
  • Planning, executing, and optimizing campaigns in self-serve platforms to build and monitor digital buys in display, social, programmatic, and video.
  • Managing the paid media budget and spend, continually monitoring and optimizing based on campaign performance.
  • Manage and maintain company website.
  • Keep abreast of current trends in marketing in the Tech industry.

Skills and Experience:

 

  • Ideal candidate has capacity to create unique solutions independently and solve problems.
  • 7+ years of relevant professional experience in managing Marketing Campaigns, paid media strategies, planning, buying and execution. IT/Tech experience preferred.
  • Extensive knowledge of various digital marketing platforms and their ad formats, including but not limited to Web, Email, Facebook, Instagram, Snapchat, YouTube, Google.
  • Strong organizational and planning skills
  • Controls property website content and quality.
  • Start-up and/or working in a fast past environment experience is preferred.
  • Must be well organized and detail-oriented. Ability to handle multiple projects and tasks at once, with a demonstrated ability to meet tight deadlines.
  • Ideal candidate will have the aptitude to create futuristic high level campaigns with an attention to details.
  • High interest in all things Digital Transformation, IoT, Robotics and AI/ML
  • Experience required: 5-7 years
  • A Bachelor’s degree in marketing, business, or any related field.

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